We at the Pepper must give Aitan Levy his propers - good salesmen see a need, and they fill it. But, wow, the nation's come to the point where they need this:

The "Big John" toilet seat claims to handle 1,200 pounds (wouldn't you like to see that infomercial??) and has become so popular it merits a Newsweek Periscope blurb - because Periscope loves to bring serious national matters (the appointment of Knuckle-Dragger Nominee John Bolton) and the mundane (roomier toilet seats) to the same level.

Some people might actually need and like a larger toilet seat, and Big John mentions senior citizens and the disabled. And they should have one. Makes sense to us. But this product is clearly marketed to the supersized with the classic line:

Let's face it why would anyone squeeze into coach when they could ease into first class.

(That's their punctuation, not ours.) The attainment of a toilet seat is not a sign of entering the upper echelons. A sure sign of marketing to the proles and border-proles is to convince them that a mark of their proleness - as weight is often considered to be - is actually upper class.